Your Product Marketing Powerhouse
Fractional product marketing services, designed to align and accelerate your go-to-market strategies
How We Help
Marketing Designed for B2B Tech
Position and promote
Amplify your brand story and carve out a clear space in your audience’s mind.
Get traction
Generate campaigns that accelerate awareness and interest
Demand generation
Create a frictionless buyers journey to drive more leads and close deals faster.
Fuel sales enablement
Arm your sales team with the tools they need to close more deals.
Enhance customer engagement
Spark meaningful connections with your customers, forging lasting relationships and loyalty.
Think like a buyer
Outshine, outsmart, and outperform rivals with strategic precision.
What’s Included
Product Marketing Expertise with a Fractional Commitment
From strategic to tactical execution, we provide the tools you need to win your target audience.
Product Positioning and Messaging
Go-To-Market Strategy and Execution
Competitive and Customer Research
Content Writing and Asset Production
Sales Enablement Tools and Training
Growth Marketing
OUR clients
Who This Is Ideal For
Startups needing expert marketing help
Product managers and SMEs who need a marketing counterpart
High-growth companies needing quick access to product marketers
Organizations facing pivotal product launches
Enterprises needing technical marketing help
Working with LJA
How It Works
Bring a seasoned product marketing professional into your team and infuse it with technical marketing expertise and additional bandwidth. Our process begins with a comprehensive understanding of your goals, product, customer, and strategy. We then collaborate closely with your leadership or subject matter experts to design product marketing sprints covering each stage of the buyer’s journey.
In addition to weekly strategy and project management meetings, your fractional product marketing expert is supported by LJA’s team of marketing professionals who are ready to execute as needed. This approach combines strategy and execution at a fraction of the cost of a full-time resource, enabling agile delivery without turnover concerns. Your new fractional product marketer helps you create a culture of swift marketing delivery and accelerated outcomes.
testimonials
What our clients say
Working with the LJA team has been amazing. It’s not easy to find an agency with the same level of technical knowledge. Their ability to understand and communicate complex concepts has been incredibly valuable.
Jay Guilmart
Principal Solutions Marketer, NI
FAQs
Frequently Asked Questions
What is the scope of services in the Fractional Product Marketing package?
The Fractional Product Marketing service encompasses a wide range of activities including product positioning and messaging, go-to-market strategy formulation and execution, content creation, and sales enablement tools and training. Every client has different needs so each service is tailored to meet your business’s specific challenges and market objectives with the relationship evolving to address your most pressing concerns.
How does the collaboration process with our in-house team work?
The service works as a fractional headcount. The collaboration begins with a thorough understanding of your goals, product, and market dynamics. Your fractional product marketing professional then works closely with your in-house team, helping with strategy and content development across product, sales, and marketing functions. Regular meetings, updates, and an open communication channel ensure a seamless collaboration month after month.
How flexible are the service deliverables to our changing needs?
The essence of Fractional Product Marketing Services is its flexibility to adapt to your evolving needs. Whether you are adjusting strategies to meet market changes or working on several projects with a need for institutional knowledge and product marketing continuity, the service is designed to be highly flexible to ensure your marketing objectives are met efficiently.
What is the experience level of the product marketing professional provided?
All of our product marketers are senior-level professionals with B2B experience. They bring an ability to understand the technical elements of your product and have a wealth of knowledge in both strategic and tactical aspects of product marketing, ensuring your business benefits from best practices and innovative approaches to achieving marketing success.
Contact us
Need marketing help?
Let’s have a 30-minute discovery call to discuss your goals.