Your Product Marketing Powerhouse

Fractional product marketing services, designed to align and accelerate your go-to-market strategies

pm icon 1 Product Marketing
pm icon 2 Product Marketing
pm icon 3 Product Marketing
pm icon 4 Product Marketing
pm icon 5 Product Marketing

Marketing Designed for B2B Tech

pm icon 6 Product Marketing

Amplify your brand story and carve out a clear space in your audience’s mind.

pm icon 7 Product Marketing

Generate campaigns that accelerate awareness and interest

pm icon 8 Product Marketing

Create a frictionless buyers journey to drive more leads and close deals faster.

pm icon 9 Product Marketing

Arm your sales team with the tools they need to close more deals.

pm icon 10 Product Marketing

Spark meaningful connections with your customers, forging lasting relationships and loyalty.

pm icon 11 Product Marketing

Outshine, outsmart, and outperform rivals with strategic precision.

Product Marketing Expertise with a Fractional Commitment

From strategic to tactical execution, we provide the tools you need to win your target audience.

gtm icon 13 Product Marketing

Product Positioning and Messaging

gtm icon 12 Product Marketing

Go-To-Market Strategy and Execution

pm icon 12 Product Marketing

Competitive and Customer Research

gtm icon 15 Product Marketing

Content Writing and Asset Production

gtm icon 16 Product Marketing

Sales Enablement Tools and Training

gtm icon 17 Product Marketing

Growth Marketing

Who This Is Ideal For

services our client Product Marketing
icon box 1 Product Marketing
icon box 1 Product Marketing
icon box 1 Product Marketing
icon box 1 Product Marketing
icon box 1 Product Marketing

How It Works

Bring a seasoned product marketing professional into your team and infuse it with technical marketing expertise and additional bandwidth. Our process begins with a comprehensive understanding of your goals, product, customer, and strategy. We then collaborate closely with your leadership or subject matter experts to design product marketing sprints covering each stage of the buyer’s journey.

In addition to weekly strategy and project management meetings, your fractional product marketing expert is supported by LJA’s team of marketing professionals who are ready to execute as needed. This approach combines strategy and execution at a fraction of the cost of a full-time resource, enabling agile delivery without turnover concerns. Your new fractional product marketer helps you create a culture of swift marketing delivery and accelerated outcomes.

What our clients say

quote Product Marketing

Principal Solutions Marketer, NI

NI Product Marketing

Frequently Asked Questions

The Fractional Product Marketing service encompasses a wide range of activities including product positioning and messaging, go-to-market strategy formulation and execution, content creation, and sales enablement tools and training. Every client has different needs so each service is tailored to meet your business’s specific challenges and market objectives with the relationship evolving to address your most pressing concerns.

The service works as a fractional headcount. The collaboration begins with a thorough understanding of your goals, product, and market dynamics. Your fractional product marketing professional then works closely with your in-house team, helping with strategy and content development across product, sales, and marketing functions. Regular meetings, updates, and an open communication channel ensure a seamless collaboration month after month.

The essence of Fractional Product Marketing Services is its flexibility to adapt to your evolving needs. Whether you are adjusting strategies to meet market changes or working on several projects with a need for institutional knowledge and product marketing continuity, the service is designed to be highly flexible to ensure your marketing objectives are met efficiently.

All of our product marketers are senior-level professionals with B2B experience. They bring an ability to understand the technical elements of your product and have a wealth of knowledge in both strategic and tactical aspects of product marketing, ensuring your business benefits from best practices and innovative approaches to achieving marketing success.

Need marketing help?

Let’s have a 30-minute discovery call to discuss your goals.