Product Marketing Powerhouse

about us hero image About Us

Your Team’s Trusted Partner for Success

Lance Johnson Associates (LJA) is a B2B marketing agency specialized in working with tech companies. Going beyond the rigid playbooks of most marketing agencies, we conduct rigorous research, craft personalized marketing strategies, lay solid foundations, execute turnkey campaigns, and continuously refine our approach through analysis and teamwork. With LJA, your small but scrappy marketing team transforms into a powerful growth engine, achieving goals with less stress and more velocity.

About LJA

Think of LJA as an extension of your product or marketing team. We seamlessly collaborate with your existing team to address even the most complex product marketing and go-to-market issues. Our team of seasoned technology professionals ensures that we bring creative solutions to meet every project’s needs.

Focused on collaboration with our clients, we are focused on helping B2B technology companies overcome their marketing sticking points by leveraging our experience coupled with modern marketing technologies and best practices.

about us lja image About Us

Our Story

Through an ocean of headhunters, LinkedIn messages, and dealing with talented team members leaving for the next big compensation package, we noticed something.  It was a struggle for technology companies to find and keep technical marketing talent. 

So we decided to simplify it all. 

It was a tale of adversity that sparked a visionary idea.

We used our decades of collective experience to design a comprehensive product marketing process, covering strategy, content, marketing technology, and execution – and wrapped it all up as a turnkey experience. Our twist? We’d offer an experienced product marketing leader backed by a team of marketing specialists, working in harmony, ready to step in and out of companies effortlessly.

No more tedious recruitment, negotiations, or the fear of talent moving on for better offers. With LJA, clients gain immediate access to a full-service product marketing team, guided by a single point of contact for a fixed price each month.

cloud About Us
APIs About Us
servers About Us
security About Us
network About Us

Why hire a single product marketing manager when you can get that PLUS an entire marketing team for the same cost?

Your New B2B Marketing Experts

lance headshot About Us


quote About Us

Whether you think you can or you think you can’t, you are right.

Henry Ford

Christina O 2 About Us

Fractional CMO

quote About Us

The best marketing doesn’t feel like marketing.

Tom Fishburne

Kindra C 2 About Us

Content Strategist / Brand Manager

quote About Us

Change the story, change the world.

Terry Pratchett

Mike Greene About Us

Product Marketing Expert

quote About Us

Do. Or do not. There is no try.


CindyNawasrah 2 About Us

Technical Writer, Editor 

quote About Us

I am so clever that sometimes I don’t understand a single word of what I am saying.

Oscar Wilde

Dana Khomyak headshot 2 About Us

Marketing Operations

quote About Us

Live as if you were to die tomorrow. Learn as if you were to live forever.

Mahatma Gandhi

Auroriele photo 1 About Us

Email strategist & conversion copywriter

quote About Us

If it doesn’t sell, it isn’t creative.

David Ogilvy

chris morse 1 About Us

Video Production

quote About Us

When you love something it’s not a job anymore.

Spike Lee

Iman Ragheb 2 About Us

Demand Gen Specialist

quote About Us

Excellence is not a skill. It is an attitude.

Ralph Marston

lets icons user fill About Us

Graphic Designer

quote About Us

We didn’t come this far just to come this far.

Steve Sarkisian

Get started immediately with an experienced marketing team without the time and energy of having to search for one

about Collaboration About Us

Our Philosophy

At LJA, we believe in more than surface-level marketing – we believe in building marketing ecosystems from the ground up, strategically integrated with your company and product’s DNA.

Our team is technical, just like your product and your customers. We always start by dissecting your product, customer, and market to get a thorough understanding of what makes you special.

We then map out your current marketing ecosystem, examining every element, strategy, and approach. We understand what’s working and what’s not, leveraging the strengths and addressing the weaknesses.

Then, we infuse our innovative and battle-tested processes to craft new go-to-market approaches. The results we drive aren’t just skin-deep; They’re the kind that change the way you are doing things and elevate your entire organization.

Need marketing help?

Let’s have a 30-minute discovery call to discuss your goals.