Product Marketing Powerhouse
Your Team’s Trusted Partner for Success
Lance Johnson Associates (LJA) is a B2B marketing agency specialized in working with tech companies. Going beyond the rigid playbooks of most marketing agencies, we conduct rigorous research, craft personalized marketing strategies, lay solid foundations, execute turnkey campaigns, and continuously refine our approach through analysis and teamwork. With LJA, your small but scrappy marketing team transforms into a powerful growth engine, achieving goals with less stress and more velocity.
Collaboration Focused
About LJA
Think of LJA as an extension of your product or marketing team. We seamlessly collaborate with your existing team to address even the most complex product marketing and go-to-market issues. Our team of seasoned technology professionals ensures that we bring creative solutions to meet every project’s needs.
Focused on collaboration with our clients, we are focused on helping B2B technology companies overcome their marketing sticking points by leveraging our experience coupled with modern marketing technologies and best practices.
Driving Success
Our Story
Through an ocean of headhunters, LinkedIn messages, and dealing with talented team members leaving for the next big compensation package, we noticed something. It was a struggle for technology companies to find and keep technical marketing talent.
So we decided to simplify it all.
It was a tale of adversity that sparked a visionary idea.
We used our decades of collective experience to design a comprehensive product marketing process, covering strategy, content, marketing technology, and execution – and wrapped it all up as a turnkey experience. Our twist? We’d offer an experienced product marketing leader backed by a team of marketing specialists, working in harmony, ready to step in and out of companies effortlessly.
No more tedious recruitment, negotiations, or the fear of talent moving on for better offers. With LJA, clients gain immediate access to a full-service product marketing team, guided by a single point of contact for a fixed price each month.
Why hire a single product marketing manager when you can get that PLUS an entire marketing team for the same cost?
Meet Our Team
Your New B2B Marketing Experts
Lance Johnson
President
Whether you think you can or you think you can’t, you are right.
Henry Ford
Christina Oberto
Fractional CMO
The best marketing doesn’t feel like marketing.
Tom Fishburne
Kindra Cantrell
Content Strategist / Brand Manager
Change the story, change the world.
Terry Pratchett
Mike Greene
Product Marketing Expert
Do. Or do not. There is no try.
Yoda
Cindy Nawasrah
Technical Writer, Editor
I am so clever that sometimes I don’t understand a single word of what I am saying.
Oscar Wilde
Dana Khomyak
Marketing Operations
Live as if you were to die tomorrow. Learn as if you were to live forever.
Mahatma Gandhi
Auroriele Hans
Email strategist & conversion copywriter
If it doesn’t sell, it isn’t creative.
David Ogilvy
Christopher Morse
Video Production
When you love something it’s not a job anymore.
Spike Lee
Iman Ragheb
Demand Gen Specialist
Excellence is not a skill. It is an attitude.
Ralph Marston
Andrea Quinn
Graphic Designer
We didn’t come this far just to come this far.
Steve Sarkisian
Get started immediately with an experienced marketing team without the time and energy of having to search for one
Our Mission
Our Philosophy
At LJA, we believe in more than surface-level marketing – we believe in building marketing ecosystems from the ground up, strategically integrated with your company and product’s DNA.
Our team is technical, just like your product and your customers. We always start by dissecting your product, customer, and market to get a thorough understanding of what makes you special.
We then map out your current marketing ecosystem, examining every element, strategy, and approach. We understand what’s working and what’s not, leveraging the strengths and addressing the weaknesses.
Then, we infuse our innovative and battle-tested processes to craft new go-to-market approaches. The results we drive aren’t just skin-deep; They’re the kind that change the way you are doing things and elevate your entire organization.
Testimonials
Hear what our clients have to say
Working with the LJA team has been amazing. It’s not easy to find an agency with the same level of technical knowledge. Their ability to understand and communicate complex concepts has been incredibly valuable.
Jay Guilmart
Principal Solutions Marketer, NI
LJA helped us quickly get up and running, and they have become our trusted partner. Their expertise in everything from content and messaging to campaign management has enabled us to scale our output with a consistent brand voice across all our marketing efforts.
Jocelyn Sexton
VP of Marketing, Growth Acceleration Partners
The content they created outperformed everything else we were doing – which speaks for itself! Lance is a trusted partner and he didn’t hesitate to roll up his sleeves to jump in and help with anything we needed. I would recommend LJA any day.
Kindra Cantrell
Director of Brand, Cynet
We needed a group that could really understand the complexity of our market and had struggled with other agencies. The LJA team gets us and works directly with our team to act like an in-house marketing resource.
Joe Gleinser
CEO, Trustgrid
Partnering with LJA is like having a high-performing and reliable extension to our marketing team. They integrate seamlessly, collaborate effectively, and approach every project with a sense of ownership that’s rare among agencies. Their support has enabled us to scale content production and stay ahead with an ever-evolving product
portfolio.
Penny Merian
Chief Product Marketer, Emerson
I have consulted PMM leaders from companies like Vanta, Wiz, and Zscaler in search of a product marketing agency that can actually do cyber security. Here’s what I got back: ‘it’s not possible’. For years, I’ve failed to find an agency that could really help with
the PMM role. I’m convinced LJA is the only one that exists.
Alex Babar
VP of Marketing, AppViewX
As a young startup, Juniper needed clarity on where to focus our limited time and resources. Lance helped us identify the most impactful paths for early demand generation and gave us a structured, actionable plan that accelerated our progress.
Fumi Nagahisa
Director of Business Development, Juniper Strategies
Contact us
Need marketing help?
Let’s have a 30-minute discovery call to discuss your goals.