Go-to-Market Strategy
that Drives Results
Tailored strategies delivered by experienced product marketing professionals.
How We Help
Visibility, engagement, and market dominance
Amplify product visibility
Skyrocket your product’s presence, ensuring it shines brightly in the market’s spotlight.
Drive targeted engagement
Spark conversations with your ideal audience, fostering connections that drive growth.
Boost market share
Claim a larger market share, fortifying your position and influence.
Optimize sales channels
Ensure your message is in front of potential customers to maximize awareness and revenue generation.
Strengthen brand position
Elevate your brand’s standing, crafting a powerful, enduring market image.
Sell your competitive advantage
Increase your win rate by infusing differentiation into your marketing strategy
What’s Included
Everything you need
to accelerate growth
Market research and analysis
Product positioning and messaging
Content strategy and creation
Digital marketing strategy
Sales enablement strategy
Measurement and analytics
OUR clients
Who This Is Ideal For
Tech firms with ambitions of market expansion
Companies launching new products and services
Brands seeking an edge in competitive markets
Businesses aiming to refine their market position
Companies that need tighter alignment between sales and marketing
Working with LJA
How It Works
We kickstart your go-to-market journey with a symbiotic pairing: one of our seasoned product marketing leaders with one of your in-house leaders. Together, they turn over every stone, looking for areas of weakness and opportunity to create a new approach forward.
This strategy is tailored to resonate with your market and create a roadmap. After aligning in the strategy phase, we work with your team to guide implementation and have the ability to fill in any content or delivery gaps with our marketing specialists when needed.
testimonials
What our clients say
LJA has been more than a 3rd party marketing agency. They worked with us like they were part of our team.
Shane Gronniger
President, GCS Technologies
FAQs
Frequently Asked Questions
Why is Go-To-Market Strategy important?
Competition in the tech industry is notoriously fierce. Navigating market intricacies requires a well-researched and formulated strategy that brings together product, marketing and sales functions. We bring an unbiased voice to the table and help formulate go-to-market strategies that provide the compass.
Why choose LJA?
Our tech-obsessed marketers not only work with company leadership to strategize a path forward but ensure the effective execution of those strategies by working with your team to bridge the gap between ideation and real market impact.
Contact us
Need marketing help?
Let’s have a 30-minute discovery call to discuss your goals.